At the end of 2014, the Gemini Challenge evolved into one of the most widely participated challenges in Indonesia’s internet landscape. What became known as the Gemini Master Challenge ignited a nationwide media phenomenon, generating an unprecedented wave of attention and inspiring people worldwide to try the product and share their experiences on social media.

From Indonesia, Gen Z participants from diverse backgrounds embraced the challenge, collectively creating over 1,021 videos in just one month—significantly amplifying PR exposure and driving mass engagement.
 

Execution

Gemini is an advanced AI tool that stands out from competitors due to its seamless integration with Google. The challenge encouraged participants to use Gemini to tackle everyday problems, from minor inconveniences to major issues, showcasing how AI can provide smart, efficient solutions. With Gemini’s assistance, Gen Z users found themselves with more free time than ever before.

To spark interest, we produced 15 engaging videos spreaded on various Gen Z platform like Youtube and Tiktok demonstrating Gemini’s capabilities and inspiring people to participate. The challenge quickly gained momentum, spreading to key opinion leaders (KOLs) and ultimately capturing the attention of a broader Gen Z audience. As excitement grew, we expanded the activation by hosting the Gemini Master Challenge Awards, where we announced the winners and celebrated the most creative problem-solving entries.
 

Outcome

The campaign’s strategic rollout paid off, generating over 1 million total video views, cementing Gemini’s reputation as a cutting-edge AI tool, and proving its impact on everyday life.