Mc Donald's
Role: Senior Graphic Designer
Year: 2017
About the project
McDonald’s is an American fast food company. McDonald’s is the world’s largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries across approximately 36,900 outlets as of 2016. Although McDonald’s is known for its hamburgers, they also sell cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, wraps, and desserts.
Making the right communication through visuals for every product and campaign is an interesting challenge. In this projects McD developed various POSM item for every campaign, from instore ads to digital format and outdoor ads materials.
Each key visual should evoke a sense of tastiness and clarity, inviting families to indulge in the joy of dining together at McDonald's.
Through effective visual communication, our goal is to connect with the Indonesian audience, portraying McDonald's as a place of warmth, family, and the perfect destination for quality time together over delicious food. Each key visual should evoke a sense of tastiness and clarity, inviting families to indulge in the joy of dining together at McDonald's.
