Learning the Joy of Learning
Role: Creative Manager
Year: 2020
About the project
As CoLearn being expansive on the product quality, this year’s main campaign objective is to launch their Live Class, Tanya and also Guru Juara to get exposure in between other Ed-Tech competitors. To communicate all the information of the highlight of each products and brand benefits for the audience. Secondary objective is to let parents know that their childern can study better with CoLearn during the pandemic.
Learning the Joy of Learning
Worry no more! with CoLearn interactive Live Class learning online is always be joyful.
Hosted with all interactive guru juara is the answer to boring online study problem during pandemic and help to wake Indonesian parents that this is not the time to relax, better prepare young generations to be ready for global competititon.
This successful campaign resulted in 1000 leads filling out study package forms online for parents to sign up, 3.1 million video views on the YouTube channel, with viewers finding it difficult to hit the skip button and instead watching until the end. Additionally, there were 44 organic comments on the YouTube channel, 340K total impressions on Instagram posts and stories, and a total reach of 267K for Instagram posts and stories.
Social Media
Colearn aims to inspire and foster stronger connections with students. To achieve this, we utilize social media platforms such as Instagram to engage both children and parents effectively.
