Antonio's Journey
Role: Junior Art Director
Client: Pizza Marzano
Year: 2019
About the project
Pizza Marzanno Indonesia wanted to escalate their consumer experience by delivering real Italian cuisine such as pizza, snacks, and pasta to the consumers both for dine-in and takeaway. More over, during the first semester in 2019, they launched their new products inspired by the authentic taste, flavour, and ingredients from different countries and highlighted new Pizza Marzano’s positioning through “TASTE THE AUTHENTICITY”
The core concept led three films highlighting common misinformation tactics in Indonesia:
Emotional Manipulation: Evoking emotional reactions (anger, disgust, guilt, or fear) instead of relying on facts and logic.
Contextual Distortion: Alerting information’s context or selectively using data to support an agenda.
Discrediting Tactics: Employing derogatory names, labels, or false statements to tarnish someone/entitiy’s reputation.