About the project

This is a music talent search project presented by Erwin and Gita Gutawa. It aims to reach out to all the teenagers all around Indonesia in search of hidden talent that is yet to be discovered.Top seven finalists selected from all parts of the country to perform their music prowess in a concert setting and compiled in an album.

The key art is a simple modified typography with trace of musical notations and sporadic CMYK individual color tone that reflects the overall identity of the project. Our conceptualization for this client communicated the evolution.